Artificial intelligence is changing the world as we speak, and the news industry is also very affected. We’ve noticed niche news platforms rising in the past couple of years, and there is a good reason for that.
These platforms are specifically designed to cover certain topics, like sports, warfare, politics, and most are bound to a location, making them even more niche. This means that they cover daily news from such topics, and AI is here to help.
But how is AI changing such platforms? Well, AI’s impact is aimed at various segments, such as user experience, personalization, real-time data updates, and fact-checking information. Therefore, AI’s role in such platforms is rising, and soon niche news platforms won’t be able to keep up with the industry if they don’t innovate.
Let’s dive deeper and find out how niche news platforms are affected by artificial intelligence.
Personalized Feeds
The first and probably the most important thing in news platforms is personalization. This is what is required to improve user experience and gain a competitive advantage. News platforms are covering all kinds of information every day, and not all people are interested in everything they publish.
This is where personalization comes in handy. Artificial intelligence has allowed such platforms to personalize their news feeds, so when a person, for example, interested in horse racing betting enters the platform, all the content that is shown is similar to the user’s interests.
This is kind of how the algorithms work on social media platforms, where the content shown to you is based on your interests.
So, a horse racing bettor would see topics like horse betting picks by TwinSpires, instead of global warming or political news.
This is one of the biggest advancements that artificial intelligence has brought to the table, and it is a win-win scenario. Platforms get more users, while the users have a much better experience.
Real-Time Analytics
However, the real power of AI in niche news platforms comes from its analytical power. What does this mean? Well, AI combined with machine learning has the power to analyze things that humans cannot even see.
This also allowed platforms to predict outcomes before the final whistle or closing bell. For example, in sports-related platforms, AI can highlight live stats like shooting percentages or other metrics that are important for players. It can also run a prediction based on all the data collected, giving you options about the likelihood of a certain event happening.
But this is not only for sports platforms. We also have business and investing platforms where AI can analyze stock movements and predict future trends.
All of these things are designed to give fans more insights and investors an edge. But at the end of the day, it all comes down to improving the user experience and making sure that users stay longer on these platforms.
Automated Content
People who have been in the news industry already know that this is a race. A race where each platform tries to publish content first and get information as fast as possible. However, if you have a platform that covers multiple topics, this may be harder since you’ll need a huge team that constantly scans for news-worthy topics.
Well, AI is going to change that. We already have AI-powered platforms that generate instant sports recaps complete with stats and highlights the second the game finishes. This is something called automated content.
Although there is a lot of debate online about using AI content and whether or not search engines approve it, having an automated system where actual human beings can only fact-check the article and publish it in seconds is much more convenient.
Fraud and Bias Detection
The niche industry can get messy. There are fake rumors, unsupported information that can mislead fans, and even involve your company in legal battles. That’s why many platforms run AI scans to fact-check information, and some of them even use AI to flag questionable sources or viral hoaxes.
This is, however, a double-edged sword, just because we all know that sometimes AI can produce misleading and untruthful content. So, the use of AI for content generation is not a good idea for news sites, but it can do a really good job in fact-checking information or finding credible sources fast.
Interactive Experiences
AI’s making news feel like a video game, pulling you into the action. Sports platforms integrate AI to offer virtual simulations—say, predicting a Barcelona-Maccabi Tel Aviv matchup with live odds.
In finance, apps like Robinhood use AI to gamify stock tracking, with visualizations of portfolio trends that feel like a sports dashboard.
These interactive tools make news fun, not a chore, boosting daily active users by 30% on AI-enhanced platforms in 2024. Download an app with AI-driven features, play with its simulators, and you’re not just reading news—you’re living it, calling shots like a coach or trader in the zone.
So, AI has quite an important role in the evolution of niche news platforms, and as the technology advances, it will have an even bigger impact on the industry.
